Saturday, October 29, 2011

Steve Jobs by Walter Isaacson

The hardcover price is $35.00 but the price war is on, so it’s available just about everywhere for about $17.00 to $18.00.  The ebook version is stuck at $16.99.  The relative high cost of the digital version continues to illustrate that publishers are acting to protect print sales.  Perhaps that is understandable until they are assured that the initial print run will sell down to profitable levels.  I can’t believe that is really a possibility with this book about the remarkable man who built an extraordinary company with his army of talented misfit toys as employees.  He was the biggest misfit of all.  He was the kind of person you might want to have a beer with—once.  Unfortunately, he didn’t wear well.

Take the cost of printing and distribution out of the equation and there is no justification for the high ebook cost.  It is a remarkable story, and I will buy both—the digital and, for the Collins library, the hardback.  That is also overlooked by the publishers—ebooks can and often do, for good books, lead to hardcover sales.  Let’s call it the logical Try It before you buy it path.

PS: I am on page 533, and Isaacson has been successful in making him a more sympatric character.  He did change the world, after all!

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